Based in Motown, Tonal is a music-inspired streetwear brand that transcends trends to celebrate the timeless bond between sound and self-expression. We draw from the visual language of music—album covers, concert energy, raw studio sessions, and the unforgettable style of music videos—to create apparel that doesn’t just make a statement, it tells a story.

Each piece is designed with intention, echoing the attitude of genres that shaped generations—from the grit of grunge to the soul of R&B, the rebellion of punk to the clarity of jazz. Tonal isn’t just for those who love music—it’s for those who live it.

Our garments are a canvas for creative identity, made for artists, dreamers, and everyday listeners who see fashion as another form of rhythm.

We weave sound into style—each design features subtle nods and hidden easter eggs for the audiophiles who notice the details others miss.

At Tonal, we don’t follow the beat—we wear it.